Now more than ever

(Photo by Daan Stevens on Unsplash)

The COVID-19 pandemic is proving to be a profound challenge for billions of individuals.

But, it is also challenging the basic assumptions underpinning our societies.

One of these assumptions is the American societal refusal to treat healthcare as a universal right.

The U.S. Health System Today

In the midst of the COVID-19 pandemic, the U.S…

When and Why Tesla chooses not to innovate.

To innovate or imitate?

Innovation, or its antithesis, imitation, are both strategies that companies employ, for better and for worse; it seems clear from the divergence of views in strategic management theory that neither innovation or imitation are ultimately superior to one another.

Innovation and imitation are individually advantageous at certain points in time…

How cultural knowledge can improve your marketing skills

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Marketing Genius: Creating the Myth

Consider the marketing genius behind bottled water.

In the Western World, bottled water represents excess: a ubiquitous commodity available in millions of homes direct from the tap for next to nothing is packaged and sold, often at over a hundred times the cost of the water itself.

Much of the…

The risks you should take, and the ones you shouldn’t

Photo by Austin Distel on Unsplash

So, you are curious about investing, but you aren’t sure where to start? These are 10 key things you need to know before you begin.

1. Understand what you are investing in.

When you invest, you are purchasing financial assets. Here are some common examples:

  • Bonds are obligations of debt, typically created by governments and corporations. By…

Cashback: The Definitive Guide

Cashback sites will revolutionise the way you shop

Photo by Brooke Lark on Unsplash

The Discovery

I first discovered a cashback site back in 2018. As a student, I was intrigued; every penny counts. I started using the site for all of my online purchases, including insurance, eBay purchases and train tickets.

2 years later, I have made £585 ($711), simply by buying things online. …

Apple has a winner

Bezels? Screen size? Who cares?

Photo by Daniel Romero on Unsplash

Apple’s iPhone strategy normally goes like this: they make a premium phone, with luxury materials, excellent software support, and charge a lot for it. Not everyone will buy one, but Apple’s profit margins are high enough to make this price-sales tradeoff.

The original iPhone SE, and its 2020 counterpart, have…

Tom Ford

Finance, Tech and Productivity. Studying Economics & Management at Oxford University. Building a UK Student Loan Repayment App: www.studentcalc.co.uk

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